Analysis
Brand positioning. What role does it play in the mind of the consumer? What are the values of the brand (weaknesses, threats, strengths and opportunities)?...These values must be reflected in all aspects of the communication process.
Market and business opportunity. Our strategy should reflect the latest trends and market developments. Keep track of new business opportunities, especially in rapidly evolving markets.
Define the Target. Sociodemographics and psychographics. Touchpoints.
Strategy
A strategy which takes into account the brand, the business, the sector and the target being aimed at.
Budget allocation. Maximizing the investment through a scientific approach.
An optimal media plan to obtain the maximum impact as agreed with the KPI’s set.
Planning
Give life to our media strategy.
Ensuring that we are carrying out the campaign in the best possible way.
And being alert to the possible variations and adjustments that could come up at any time during the campaign process.
Results
Applying all the guarantee measures.
Quick compilation of the necessary data obtained.
Analysis of all the data (pre and post campaign) with an eye to the future. Listing the findings and what has been learnt.
Receipts, invoices and control.
