Analysis
Brand positioning. What role does it play in the mind of the consumer? What are the values of the brand (weaknesses, threats, strengths and opportunities)?...These values must be reflected in all aspects of the communication process.
Market and business opportunity. Our strategy should reflect the latest trends and market developments. Keep track of new business opportunities, especially in rapidly evolving markets.
Define the Target. Sociodemographics and psychographics. Touchpoints.